Factors Influencing Consumers Attitudes towards Online Shopping: Case Study E-Commerce in Mogadishu Somalia

Abstract

The role of the internet, in particular, of electronic commerce web sites, has been recognized as a marketing tool for attracting and maintaining customers. Online shopping is defined as the process a customer takes to purchase a service or product over the internet while attitude toward the behavior is defined as the individual’s positive or negative feelings about performing a behavior.
The purpose: of this study is to conduct to establish Factors influencing consumers Attitudes towards online Shopping Ecommerce organizations in Mogadishu Somalia. through online shopping as an alternative to visiting the physical shop.
Methodology: The study followed descriptive correlational design using questionnaire to collect data with a sample of 100 respondents. The sampling technique of the study is non-probability sampling. The researchers selected this sampling technique because it gives the opportunity to choose the member target population who provides an accurate information.
Findings: The researchers found that when consumers attitudes toward online shopping have a level of probability which It can increase or decrease online shopping depending the direction of the relations which is positive relationship.